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1 Branded Nation (eBook): The Marketing of Megachurch, College Inc., and Museumworld[Buy it!]

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James B. Twitchell  $ 7.72 Waterstones UK Epub  Publish Date: Publish Date: 08/09/2004
orig 5.99 GBP to USD 7.72 are calculated base on 1 GBP = 1.2885 USD  
2 Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld[Buy it!]

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James B. Twitchell  $ 14.00 CyberRead Adobe ePub/ Microsoft Reader/ eReader/ Adobe PDF  Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above ...
ISBN: 9780743271615 9780743271615 9780743271615 9780743271615  

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