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1 Advertising Language: A Pragmatic Approach to Advertisements in[Buy it!]

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Keiko Tanaka  $ 33.95 CyberRead Mobipocket  Advertising Language analyzes the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.ISBN: 0203007301  
2 Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan[Buy it!]

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Keiko Tanaka  $ 45.27 eBookMall Mobipocket   

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