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1 Adland[Buy it!]

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James P. Othmer  $ 26.95 CyberRead Adobe ePub/ eReader  Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing [His] engaging dissection of advertising gives consumers valuable insight into how companies manipulate messages to convince us ...
ISBN: 9780385532136 9780385532136  
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James P. Othmer  $ 4.99 Check site  Publisher: Knopf Doubleday Publishing Group
ISBN: 9780385524964  

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