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1 Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan[Buy it!]

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Keiko Tanaka  $ 45.27 eBookMall Mobipocket   
2 Advertising Language: A Pragmatic Approach to Advertisements in[Buy it!]

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Keiko Tanaka  $ 33.95 CyberRead Mobipocket  Advertising Language analyzes the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.ISBN: 0203007301  
3 Advertising Language[Buy it!]

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Keiko Tanaka  $ 57.95 CyberRead Adobe PDF  Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written ...
ISBN: 9780203007303  
4 Advertising Language[Buy it!]

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Keiko Tanaka  $ 81.13 eBookMall Adobe PDF   
5 Advertising Language[Buy it!]

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Keiko Tanaka  $ 70.95 eBooks.com Check site  Publisher: Taylor and Francis
ISBN: 9780415076470  
6 Advertising Language[Buy it!]

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Keiko Tanaka  $ 58.66 Powells Adobe Digital Editions  Publisher: Routledge
ISBN: 9780203007303, Publish Date: 19990121  

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